Well, that didn't take long.
Shortly after the Trayvon Martin verdict came down, two NFL wide receivers made ill considered comments on Twitter (I'm thinking the NFL, or at least the clubs, should consider a total Twitter timeout-a "TTT"- for everyone on their rosters; see my social media and athletes post of about a year ago). Roddy White of the Atlanta Falcons recommended that the jurors just go home and kill themselves, while Victor Cruz of the Giants tweeted that it wouldn't be too long before the the "hood" caught up with George Zimmerman and made him pay.
As the press firestorm began to break on these two gentlemen, someone-I hope it was their agents, who should be earning their pay-got to the two players and explained to them that not only might their outbursts affect future endorsement deals, it could actually subject them to discipline under the NFL off-duty conduct policy. The apologies and retractions for the comments followed shortly thereafter.
Good move, gentlemen.