NFL players do not make that much money as a result of their team's successes after the regular season. In fact, playoff games represent a pay cut for most NFL players, unless they have certain types of incentive clauses built into their contracts.
The distribution of cash is described here. As the League ponders adding additional playoff teams in lieu of additional regular-season games, the economics would seem to favor more playoffs-the players are paid less and the stadium and advertising revenue for these games is significantly more than for regular-season contests.
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